over exposure
Saw this article which i thought was worth sharing. More on the slow death of marketing but written with a degree of panache!
sample quote - 'We’re so niche, it’s hysterical. Don’t spend all those marketing dollars, for you’re burning out your core audience. And your only hope is that this core audience will revere you, adopt you and spread the word to others. Because you can’t REACH the others!!'
Been away for a bit so so posts for a while.
Ive got some pics of our Venice trip which I'll get up once I get near a PC.
