We needed to establish a reason for being in people’s social streams.
This is directly linked to our reason for being as a brand generally.
Corona is a brand that takes things easy and doesn’t try too hard
so we don’t try too hard on the internet either.
We simply tell our story.
Through content we create: that’s the original content that the brand owns rather than rents or sponsors.
And content we curate: relevant content that is acquired, found through other platforms.
The narrative and subject matter emanate from the core brand story and purpose.
• Establish the core idea [why you are here]
• Find people who share that passion
• Connect them with each other
• Provide a platform for value
• Do so with maximum authenticity
• Constantly refer back to point 1