Never get out of the boat: Carlton Dry 'Legends of The Dry'

Ladies & Gentlemen, Steven Seagal in his first Australian film. 'Sheep Impact'.

Carlton Dry propositioned Dry fans to tell them their best tall story.

Their 'legend'.

If your story was the best of the bunch, we would turn it into a movie, and Steven Seagal would play 'you'.

Because stories spread. Facts don't.

Carlton Dry understood how to connect with fans.

Fans love 3 things

1. Themselves

2. Access to things the others don't get

3. Unexpected treats

This campaign gave the fans the opportunity to get all 3.

We had hundreds entries, but this one was the winner.

And it had it's debut on our Dry Facebook page, for the fans first, of course.

SPEAKING ENQUIRY